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The logo was done for one of the new generation movie/grills that are popular in larger cities. This project was unique in that it combined two unlike objects. I ejoyed the way this logo came out. I almost went blind in Ilustrator creating this logo.



Designing logos for something that you dont use can be a real challenge. As in this case having to put yourself in the shoes of kids and their parents. I belive it is very important to have a deep understanding of you target market. The incorporation of a leaf in the design became a natural progression as I did my research. Zoo's In attempt to reproduce the wide variety of natural habitats often become diverse in plant life as well as animals.




I drew literally dozens of pencils before I chose this one. It has a feeling you just can't get with computer generated graphics.I feel it is very important to not use the computer till you have too